Supporting Malagasy Producers
Supporting our producers means investing in lives, livelihoods, and sustainable communities.
Fair Income and Peace of Mind
Meet Justin, a spice producer from Manakara, Madagascar. Before working with one of Matana’s major suppliers, he had to sell his harvest through multiple intermediaries, often at uncertain prices and without any guarantee for the future.
Today, thanks to structured cooperatives and partner organizations that share our values, Justin enjoys a newfound peace of mind:
🌱Stable and fair income – each harvest earns him a price that reflects his hard work and expertise.
🌱Family security – his children can attend school, and the family lives with greater peace of mind.
🌱Support from cooperatives and partners – they find markets for the products and ensure the continuity of his activity.
This model reduces intermediaries and creates transparent, lasting partnerships, where respect for the producer and their work is at the heart of every transaction.
Premium Products with Impact
Although Matana represents only a small portion of the cooperatives’ market – most products go to major European and American exporters – we play a direct role in connecting producers to consumers.
🌱Every purchase with Matana allows you to discover and enjoy premium products, while modestly supporting producers and valuing their harvests.
🌱Consumers experience authentic, natural flavors, with the assurance that their choice contributes to a more transparent and fair supply chain.
🌱By strengthening this direct producer-to-consumer link, Matana helps build a responsible and sustainable model, complementing traditional markets and creating new opportunities for families and cooperatives.
With Matana, buying a spice from Madagascar is more than just a purchase: it’s a concrete way to value the work of producers and enjoy an ethical and responsible culinary experience.
Dive into our fair trade stories
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