Make your own chocolate bars with cocoa beans
- Matana Québec
- Mar 8, 2023
- 3 min read
Updated: Apr 25
Chocolate is the world’s most consumed sweet potato. Annual chocolate consumption is estimated at 7.2 million tonnes. Sales of the Mars brand reach around USD 17 billion each year, Hershey’s sales reach USD 3.7 billion and M&M’s sales reach over USD 600 million.
70% of the chocolate consumed in the world comes from West Africa. Europeans buy 50% of the world’s cocoa while the Oceania/Asia market represents 15% of world consumption (Sources : Chocolic.com)
In 2019, Canadian households spent an average of $88 on chocolate bars, $73 for Quebec households, while Newfoundland and Labrador spent $122 per household. (Sources : Statistiques Canada).
Quebec’s evolving chocolate culture: Make Your Own Chocolate Bars with Cocoa Beans
In Quebec and across Canada, chocolate lovers are developing increasingly refined tastes. The rise of artisanal chocolate makers, bean-to-bar workshops, and DIY chocolate kits shows just how much people value quality, natural ingredients, and creative recipes.
More and more Canadians are looking to make their own chocolate bars with cocoa beans — from scratch — using unique spices and fair-trade cocoa sourced from places like Madagascar. Whether you’re a curious foodie, a home chef, or simply someone who loves to experiment with flavors, now is the perfect time to dive into the world of homemade chocolate.
Previously, Quebecers liked milk chocolate more, dark chocolate, less caloric and with a high cocoa content, is quietly taking its place. The "bean to tablet" approach is becoming more and more popular. A trend that reflects the desire to eat better. Quebeckers are willing to pay more for higher-quality sweets.

After talking a lot about cocoa and its benefits, the thousand and one ways to consume cocoa beans. Today, MATANA offers you this recipe of homemade chocolate bar.
Ingredients to make your own chocolate bar
200g of cocoa beans
10g of water
180g of cocoa butter
10g of crystal cocoa butter
Sugar
Powdered milk if you want to make milk chocolate
Step-by-Step: Turning Beans into Chocolate
Hints and tips
📌The quality of your chocolate bar depends on the quality of the cocoa beans.
Where to find ethical, High-Quality Cocoa Beans in Quebec and Canada?
Whether you’re in Quebec or anywhere else in Canada, MATANA brings you a taste of Madagascar with pure, authentic cocoa beans, nibs, and powder — all 100% natural and packed with rich, complex flavors.
Want to skip straight to the indulgence? We also carry delicious Malagasy chocolate bars from iconic brands like Chocolat Robert and Menakao, perfect for baking or simply savoring.
From bean to bar, MATANA offers everything you need to make your own chocolate bars with cocoa beans, at home and with love.
Madagascar Cocoa: A Flavor like no other
Madagascar’s cocoa beans are among the most coveted in the world. They are prized by the greatest master chocolatiers. It should be noted that Madagascar cocoa is the only one to have the fine cocoa label in Africa.
Why Madagascar Cocoa stands out ?
Madagascar is an extraordinary land. Its island location, the diversity of its reliefs and climates are reflected in the unique intrinsic qualities of its plants. The soil of Madagascar is recognized worldwide as a sanctuary for botanists and pharmacologists. (Sources : Voany)

MATANA is a Quebec-based company that proudly offers exceptional products from Madagascar. Our mission is to showcase the unique and high-quality offerings of Madagascar while supporting sustainable practices. A portion of our profits is dedicated to improving the lives of Malagasy farmers, ensuring their well-being and growth.
We carefully select our Malagasy suppliers, partnering with local businesses and producers who share our commitment to natural, environmentally friendly products that respect both the land and its people.
Cocoa, a key crop in the Sambirano region, supports approximately 30,000 farmers.
By purchasing MATANA products, you’re not only enjoying premium goods, but also directly contributing to the well-being of these local farmers and the growth of a Quebec company dedicated to making a positive impact.